✦ ABOUT ME

I turn complex ideas into
simple, useful digital products.

Product & UI/UX Designer with 4.5+ years of experience across digital products, visual design and brand experiences. I like turning messy problems into clear, usable experiences.

Download Resume PDF, 12 MB
Abi Krishna

✦ SERVICES & CAPABILITIES

What I actually do.

Product Design

Turning product problems into clear user flows, interfaces and experiences.

UI/UX

Designing intuitive journeys, interactions and interfaces that feel simple to use.

Visual Design

Creating visual systems, campaigns and digital experiences that communicate clearly.

Brand & Digital

Connecting brand identity with websites, products and marketing experiences.

✦ BACKGROUND

My story.

I started my career in tech and gradually found my way into design — first through visual design, then UI/UX and product design.

Over the last 4.5+ years, I've worked across branding, digital experiences and product interfaces, learning how design decisions affect both people and businesses.

Today, I work across the full design process — understanding the problem, shaping the experience, designing the interface and turning ideas into something people can actually use.

I don't design just to make things look good. I design to make things make sense.
01 — Early days

Started with visual design.

Began with graphic and visual design, learning how to communicate ideas through typography, layout, branding and visual systems.

02 — Growth

Moved closer to the product.

Transitioned into UI/UX and product design, learning to connect visual decisions with user needs, workflows and business problems.

03 — Today

Designing beyond the screen.

I now work across product design, UI/UX, visual design and brand experiences — from early ideas to polished digital products.

✦ CORE PRINCIPLES

What I believe in.

01

Start with the problem

Before designing the screen, I want to understand what we're actually trying to solve.

02

Make complexity feel simple

Good design doesn't show how complicated the system is. It makes the experience feel obvious.

03

Design for real people

Decisions should come from user behaviour, context and needs — not just assumptions.

04

Details create trust

Small interactions, spacing, hierarchy and consistency can completely change how a product feels.

05

Design with the team

The best work happens when design, business and technology move in the same direction.

✦ CAPABILITIES

Skills .

Product Design

Problem framing · User flows · Wireframing · Prototyping · UI

UX Design

User research · Information architecture · Usability · Interaction design

Visual Design

Typography · Layout · Color · Visual systems · Brand design

Design Systems

Components · Patterns · UI consistency · Documentation

Product Thinking

Business goals · User needs · Feature thinking · Design decisions

✦ TOOLKIT

Tools .

Figma

UI/UX · Prototyping · Design Systems

FigJam

Workshops · User Flows · Mapping
Ps

Adobe Photoshop

Visual Design · Image Editing
Ai

Adobe Illustrator

Branding · Illustration · Graphics
Ae

Adobe After Effects

Motion · Social Content

Framer

Web Design · Prototyping

Notion

Documentation · Planning

AI Tools

Ideation · Content · Visual Exploration

✦ BEYOND DESIGN

Life beyond design.

I get ideas from places that aren't always design-related.

Music, films, technology, conversations, travelling, observing people and simply noticing how things work around me often influence the way I think about design.

Music Movies Technology Travel Photography Long walks News paper
✦ IMPACT

Design beyond screens.

4.5+ Years in design
3 Design disciplines
Product · UI/UX · Visual
1 Product shaped end-to-end
Hanioo
Iterations
Because good design rarely happens in one try